WHY I HAVE PICKED THIS VIDEO ?
.I picked the music video CHOONG family - adrenaline because I think this is a realistic video that I can produce with the facilities and equipment that i have to use.
.I am not a huge fan of this song but the video is very good but can show the younger generation in a bad light but I think this will help me produce a good music video.
.The lyrics in this song talks about at first people owing money and then the story evolves into a big chase scene and the man which owes the money is hunted down , the chase is on foot and there is also a car chase, the key word in this song is Adrenaline, the video follows this word as it is all a fast tempo and quick cuts and scene, to make it look like the adrenaline is rising.
.In my Audience research I found out that the younger people like this type of music as a whole and that there were mixed views on genres such as RnB, Hip Hop and so on but this song and genre was liked by my main target audience.
Also in this song the word Adrenaline is key and the video is showing a lot of action in a short period of time, which goes with the key word and name of the song, so I think I can make a good video out of the lyrics used in the song.
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